This was a fun project creating a brand around the term "Fat Boy." 
I thought it would make the perfect snack brand. Customers subscribe to receive monthly boxes filled with a variety of different snacks to try. 
The brand is defined by flat, bright colors and an iconic "fat boy," recognized by his blushing cheek, baseball cap, and side profile. 
The brand's feel is cool, fun, retro.​​​​​​​